Applebee’s
America’s Favorite Boneless Wings
Applebee’s won America’s favorite boneless wing in a blind taste test and they asked us to help spread the word.
To celebrate,
we created a catchy jingle that was used across assets to help everyone remember that Applebee’s won. We then invited everyone to celebrate with us on social media in their own way using the sound.
My partner and I worked with a music production house to make the jingle. I designed and illustrated the sweepstakes video with the help of a graphics animator.
To spread the word,
we partnered with a variety of great influencers to show how there are so many ways to celebrate. This helped guide and inspire participants in ways they could enter while also gaining attention on social media.
EVERYONE CELEBRATED!
EVERYONE CELEBRATED!
From singing to dancing,
the various kinds of celebratory entries brought light to how much America loves Applebee’s. It helped reinforce why Applebee’s won and spread the word.