Honey Bunches of Oats
Honey Bunches of Oats believes it’s important to reserve a bit of Me-Time. So they asked us how we encourage more recharging and restful mornings.
So we made the back of the box a moment for yourself.
Relax, and take a bite while bringing a bit of color to your life.
There’s a bunch more than just cereal with these boxes. I redesigned the back to feature different ways people can spend their me-time as inspiration and encouragement. Color in the illustrations or measure how much cereal you should pour into your bowl to have some delicious me-time.
We worked with artist Miguel Bustos on creating flavor-themed illustrations for each popular kind of HBO.
Almond & Vanilla
Honey Roasted & Strawberry
Illustrator: Miguel Bustos
Copywriter: Olivia Kostigen Creative Director: Quinn Lindgren