Honey Bunches of Oats

Honey Bunches of Oats believes it’s important to reserve a bit of Me-Time. So they asked us how we encourage more recharging and restful mornings.

So we made the back of the box a moment for yourself.

Relax, and take a bite while bringing a bit of color to your life.

There’s a bunch more than just cereal with these boxes. I redesigned the back to feature different ways people can spend their me-time as inspiration and encouragement. Color in the illustrations or measure how much cereal you should pour into your bowl to have some delicious me-time.

We worked with artist Miguel Bustos on creating flavor-themed illustrations for each popular kind of HBO.

Almond & Vanilla

Honey Roasted & Strawberry

Illustrator: Miguel Bustos
Copywriter: Olivia Kostigen Creative Director: Quinn Lindgren