Godzilla vs. Kong

How do you get people excited for the new “Godzilla vs. Kong” movie?

Solution

Show that Godzilla and Kong’s fight is going to be so epic that you’re going to need insurance, Titan Monster Insurance.

Step One: Introduce Insurance

Step Two: Register at Insurance Microsite

Introductory Video

Insurance Microsite

Home Page with Introductory Video

Home Page

Registration Page

Step 3: Insurance Membership

Registered members will then receive a membership card for
exclusive movie premiere bonuses along with membership collateral.

Membership Letter & Card

Membership Collateral: House Sign & Stickers

Step 4: Exclusive Movie Premiere Experience

Insurance cardholders will have access to exclusive rations
and “bunkers” to watch the battle in safety.

Rations: Exclusive Theater Snacks

Titan Monster Insurance members will be given exclusive branded snack items during their viewing.

Theater Entrance

Retrofitted theater doorway to look like a bunker entrance.

As guests enter, they’ll see projections of the bunker rooms.

Copywriter: Pete Prendergast