The creators of "Rick & Morty" launched their game, "High on Life", which featured a parody of Applebee’s called “Space Applebee’s”. This put Applebee’s not just in the gaming world, but in the middle of a massive and loyal fan base.

So we made it the #1 most visited restaurant in the galaxy by disrupting Twitch live streams and inviting them to take a detour to Space Applebee’s. Those who successfully made the journey were rewarded along with their chat with gift cards to visit Earth’s Applebee's.